Privacy Policy

This Privacy Policy applies to information collected through the British Dragon USA Store website, customer accounts, checkout process, support system and other direct communications with the store.

It does not apply to independent third-party websites, payment services or external platforms that maintain their own privacy policies.

The information collected depends on how you interact with the website and which store features you use.

Please avoid submitting personal information that is not needed to process an order or resolve a support request.

Personal information may be used for the following business and operational purposes:

• Creating and maintaining customer accounts.
• Processing, confirming and fulfilling orders.
• Providing shipping and order-status information.
• Responding to questions and customer-support requests.
• Confirming payments and reviewing transaction issues.
• Operating discounts, referrals and loyalty rewards.
• Preventing fraud, abuse and unauthorized account access.
• Maintaining and improving website functionality.
• Complying with applicable legal and recordkeeping duties.
• Enforcing store policies and protecting legitimate interests.

Where required by applicable law, information is processed with consent, to perform a transaction requested by the customer, to comply with legal obligations or for legitimate business purposes.

Information submitted during checkout is used to verify, process and fulfill orders. Shipping information may be made available to fulfillment providers or delivery services when necessary to complete delivery.

Payments may be processed through independent payment or cryptocurrency service providers. Those providers may collect and process information according to their own terms and privacy policies.

The website uses cookies and similar technologies to provide essential store functionality and understand how the website is used.

Essential cookies

Essential cookies help maintain login sessions, remember shopping cart contents, protect forms, support checkout and provide security features. The website may not function properly without these cookies.

Preference cookies

Preference cookies may remember selected settings, interface choices and other features that make future visits more convenient.

Analytics and performance technologies

Analytics technologies may collect aggregated or pseudonymous information about page views, traffic sources, device types and website performance. This information helps identify technical issues and improve the customer experience.

You can restrict or delete cookies through your browser settings. Disabling essential cookies may prevent account, cart or checkout features from working correctly.

British Dragon does not sell customer contact or order information for direct monetary payment.

Information may be disclosed to service providers when reasonably necessary to operate the store, including:

• Website hosting and infrastructure providers.
• Security, content-delivery and fraud-prevention services.
• Payment and cryptocurrency transaction providers.
• Email, ticketing and customer-support providers.
• Order fulfillment and shipping providers.
• Analytics and website-performance providers.
• Professional advisers where reasonably necessary.

Information may also be disclosed where reasonably necessary to comply with applicable law, respond to valid legal process, investigate fraud, protect customers or defend the store's legal rights.

Information is retained only for as long as reasonably necessary for the purposes described in this policy, including completing transactions, maintaining order records, providing support, resolving disputes, preventing fraud and meeting applicable recordkeeping obligations.

Retention periods may vary according to the type of information. Account information may remain stored while an account is active, while order and transaction records may be retained for a longer period where required for operational, accounting, security or legal purposes.

Information that is no longer reasonably required may be deleted, anonymized or securely archived.

British Dragon uses reasonable administrative, technical and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

These measures may include encrypted connections, access controls, account authentication, security monitoring, backups and infrastructure protection.

No website, storage system or internet transmission can be guaranteed to be completely secure. Customers are responsible for maintaining the confidentiality of account passwords and should contact support promptly if unauthorized account activity is suspected.

Depending on your jurisdiction and subject to applicable exceptions, you may have the right to:

• Request access to personal information held about you.
• Request correction of inaccurate information.
• Request deletion of eligible personal information.
• Object to or restrict certain processing activities.
• Withdraw consent where processing relies on consent.
• Request a portable copy of eligible information.
• Opt out of certain marketing communications.
• Submit a complaint to an applicable privacy authority.

The store may need to verify your identity before fulfilling a privacy request. Certain information may be retained where reasonably necessary to complete transactions, detect fraud, comply with legal obligations or establish and defend legal claims.

Customers will not be discriminated against for exercising privacy rights provided by applicable law.

Reviews, ratings and other feedback submitted for publication may be displayed publicly with the customer's chosen display name, review date, rating and submitted content.

By submitting a review or testimonial, you authorize British Dragon to display, format and reproduce that content for store operation and promotional purposes.

Do not include addresses, telephone numbers, email addresses, payment information or other sensitive personal information in a public review.

British Dragon serves customers in multiple locations. Personal information may therefore be processed or stored in a country different from the customer's country of residence.

Privacy and data-protection laws may differ between jurisdictions. Where required, reasonable safeguards are used for international processing or transfers of personal information.

The website may contain links to independent websites, payment services or external resources. British Dragon does not control the privacy, security or content practices of those third parties.

Visitors should review the privacy policy of an external service before submitting personal information through that service.

The store is intended only for customers who are at least 21 years of age. The website is not intended for children, and British Dragon does not knowingly collect personal information from individuals below the required age.

If you believe an underage person has submitted personal information, contact customer support so the matter can be reviewed.

This Privacy Policy may be updated when store practices, website features, service providers or applicable requirements change.

The current version will be published on this page with an updated revision date. Material changes may also be communicated through the website or customer account where appropriate.

Questions or requests concerning personal information may be submitted through the store's contact and support system.

Please include enough information to identify the relevant account or transaction, but do not send passwords, private wallet keys or unnecessary payment credentials.